High Ticket Academy · E-learning · Full-funnel
High Ticket Academy: from viral views to high-ticket enrolments
How we took over all of High Ticket Academy's marketing: 11 campaigns, 708+ leads, and a webinar funnel running from organic to retargeting to close.
Turning attention into high-ticket buyers.
High Ticket Academy sells premium education, so the path from first view to enrolment is long and depends on trust. Random content and one-off ads wouldn't cut it.
They needed a complete system: organic content for authority, webinar campaigns for qualified leads, and retargeting to close warm audiences. We built and run all of it.
3.63M impressions. Three platforms, one year.
Instagram, TikTok and Facebook all pulled their weight, with viral spikes lining up with webinar launches.
11 campaigns. Webinars, retargeting, awareness.
Every Informatie Avond had its own lead campaign, backed by retargeting sequences that re-engage warm audiences.
| Campaign | Results | Reach | Cost |
|---|---|---|---|
| Bekendheid (awareness) | 303,098 reach | 303,098 | €3.08 CPM |
| Informatie avond 14 Dec | 149 leads | 18,615 | ~€5.60 |
| Informatie avond 9 Nov | 151 leads | 16,927 | ~€5.60 |
| Informatie avond 29 Aug | 129 leads | 11,713 | ~€5.60 |
| Retargeting sequences ×4 | 161 leads | ~16K | €1.64–2.95 |
Full marketing ownership, A to Z.
Look at the retargeting row: leads at €1.64 to €2.95. That only happens when the organic content has already done the warming up. The cheapest lead is the one who already knows you.
Keirby, founderReady to sell high-ticket at scale?
You'll talk to me, not a sales rep. 30 minutes, free, no pressure. I'll tell you honestly what I'd do with your brand, even if we don't end up working together.