Digital Notary · Legal · Lead generation
Digital Notary: 790 leads for an online notary nobody knew existed
How a niche legal brand won its market with a webinar funnel and multi-platform organic authority, generating qualified leads at under €5 each on the best campaigns.
A niche legal product with zero brand awareness.
Digital Notary offers online notarial services, a very specific legal niche. Most potential customers didn't know the service existed, let alone trust a digital-first notary. So the job wasn't only attention. It was education, trust and conversion all at once.
They needed a system that brings cold audiences in, warms them up with content, and turns them into qualified leads for their info evenings (Infoavonden).
3.89M impressions across 4 platforms.
Facebook led with 1.53M, then TikTok at 900K, YouTube at 785K and Instagram at 680K. A steady posting rhythm built the authority that made the paid campaigns convert cheaply.
7 campaigns. Every lead tracked. Every euro accounted for.
Each Infoavond had its own Meta campaign, from awareness to lead form. Here's the full view straight from Ads Manager.
| Campaign | Leads | Reach | Impressions | CPL |
|---|---|---|---|---|
| Infoavond 15 Jan | 117 | 34,226 | 54,412 | €4.22 |
| Infoavond 11 Dec | 262 | 54,480 | 116,581 | €5.38 |
| Infoavond 6 Nov | 161 | 30,812 | 56,593 | €5.77 |
| Infoavond 25/30 Sept | 250 | 34,338 | 75,081 | €6.29 |
| Awareness · Nodefy | — | 439,126 | 1,310,195 | €3.46 / 1K reach |
| Awareness · DN | — | 84,332 | 247,965 | €3.40 / 1K reach |
Organic authority meets paid lead generation.
Two tracks running together: organic content on 4 platforms for credibility and reach, and paid Meta campaigns aimed at qualified leads for every webinar.
"My phone and mailbox literally exploded."
The founder sent these unprompted after a launch.
Nobody searches for a product they don't know exists. So we didn't start with ads. We started by teaching. Once people understood what an online notary was, the webinar campaigns had warm audiences to convert, and the cost per lead kept falling.
Keirby, founderWant results like Digital Notary?
You'll talk to me, not a sales rep. 30 minutes, free, no pressure. I'll tell you honestly what I'd do with your brand, even if we don't end up working together.